"I'll end by conceding a point: It's hard to make money in the Tail," Anderson wrote. "The revenues are disproportionately in the Head. Perhaps that will never change."This does not mean, of course, that no one can ever make money on something that isn't the very biggest thing ever. But most of the money to be made in any particular market has been pretty conclusively proven to be in the top cluster.
As many of us have said for a long time, the Long Tail may indeed be very long, but it's very, very thin...and so adds up to less than many people hoped. C'est la vie.