Tuesday, March 27, 2012

Yet Another Neat Thing My Forward-Looking Employer Has Wrought

If you've read Antick Musings much at all, you know that I'm fond of widgets. And who wouldn't be? They actually do stuff -- sometimes even useful stuff -- and they're called widgets.

So I was thrilled to see in my e-mail this morning that my employer, the mighty house of Wiley, has created a widget for linking to our books. "But, Andy," you might say, "other publishers have done this before, so it's no big deal."

Ah, but are those publishers global? I bet they aren't. Nearly everything Wiley publishes is available everywhere in the world, and so our landing page detects where a user is, and lists bookselling options local to that user. Can your other publishers say as much?

Anyway, the main point of these is to allow authors to post nice little snippets of code on their webpages to show off their books, but there's no reason that only authors can get into the act. If you're enamored of Applied Polymer Rheology, show your love!

For example, here's a book I've worked on, which I think is both deeply neat and underloved:

All you need to create a widget of your very own is a Wiley ISBN and this here website. Go on, it's fun!

1 comment:

Rutila said...

Too bad you have to use "www." in front of said publisher's Web site in order for it to work (like the Supreme Court's).

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