How much of that is actually-for-Japanese-people and how much is looking-like-manga-for-a-Western-audience I can't say. But it was created in Spanish, it was translated into English by Nanette Cooper-McGuiness for this 2023 TOKYOPOP American edition, and creator Ana Oncina created the pages, as far as I can tell, with that right-to-left flow from the beginning.
Oncina is best known in Europe for her Croquette & Empanada series, which is also romance-adjacent but more heteronormative. (Not that croquettes are necessarily male-coded, but the one in her books is.) That series has run to several books in Europe - including, notably, one about a trip to Japan - but only the first one has been translated for American publication.
Just Friends tells its story in two timelines: in the framing story, it's around twenty years later, and Erika and Emi are meeting for the first time in a while. The bulk of the story is told in flashback, with Erika the central character, first being forced by her mother to go to this week-long sleep-away camp - against her wishes - and then her time there, meeting and being befriended by the more outgoing Emi immediately on the bus out.
The details are general or universal enough that it doesn't read as "foreign" to an American audience - maybe that same element helped it in Japan as well, assuming it did make it to Japan. Teens go to camps all over the world, to do outdoor activities under the guidance of counselors, to make friends and spend time with people they "like," to do some light making out when they get the chance, to drink furtively in tents or around campfires deep in the night, to talk deeply and seriously with people they might never see again, or might only see "next year."
Erika is quiet, introverted, an artist. Her mother thinks this week would be a good time for Erika to become better friends with Celia, who is in her class. Erika denies they're friends - this is true, but we learn more complicated details of their relationship later in the book. Erika thinks she's going to spend the whole week quietly by herself, and is resigned to that.
But Emi - another first-timer - gloms onto Erika on that bus, and they partner up, in the way of camp, for the rest of the week. Their relationship deepens over those days, though mostly driven by Emi. They both hang out with boys that they talk about "liking," but they have a stronger connection to each other, which comes out as the week goes on.
Meanwhile, in the frame story, we learn how Emi has bounced back into Erika's life every few years since then, for a quick fling, only to disappear for years again. This doesn't entirely connect to what we see of her at camp, but it does provide a larger structure to their relationship and gives Oncina some momentum in the frame-story to close out her book solidly.
Just Friends read like a genre exercise to me, like Oncina was doing her version of a yuri story - down to some details of phrasing that felt more like translated-from-Japanese than translated-from-Spanish. (Though those could be from Cooper-McGuiness, the translator, enforcing a TOKYOPOP house style.) It's a nice, resonant genre exercise, but still sits comfortably within the boundaries of a standard genre and doesn't try to push those boundaries or do anything particularly new or exciting with it.

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