Things That Make Book Marketers Wake Up Screaming At Night

Your author goes on Fox News to denounce a video game that she's never seen or played, gets the facts wrong, and hundreds of gamers descend on Amazon to post one-star reviews of her book, add nasty tags, and camp out in the forums.

Lesson Learned: make sure your authors are capable of staying on-message, and that they know what their message is. Denouncing things you don't understand is very dangerous.

Luckily, all of my authors are much smarter than that. (And mostly unlikely to get on Fox in the first place, but that's a side point.)