W T F

It's WTF month over at DC Comics -- well, now it isn't, exactly, since everyone made fun of them when they announced it, but it was going to be, and it sort of is, so go with me -- and Bully, the greatest Little Stuffed Bull on these here Internets, has made a shocking discovery.

Well, a whole bunch of shocking discoveries, since every WTF cover has one. But this particular shocking discovery is that all of the shocking discoveries are interchangeable -- they work even better when slapped onto the "wrong" comic.

For example:

I trust this meta-shocking discovery, and its implications for all marketers everywhere, will be treated with just as much grace and nuance and good taste as DC has done with these covers.