Saturday, February 23, 2013

Impressing People Who Can't Do Math

I got an e-mail with this message in it some days ago, and it rolled up in my inbox until I had time to properly focus scorn upon it.

Oooh! I'm one of the top twenty million profiles! Let me drop everything and start celebrating.

If your marketing communications assume that your customers can't do basic math, you're doing it wrong.

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