Everything Is Fine, Vol. 1 by Mike Birchall

This is much more of a Volume One than I expected, so I hope to set your expectations more accurately than mine were.

Everything Is Fine is a psychological horror webcomic by Mike Birchall, appearing weekly (during "seasons," three so far) on Webtoon. There have been ninety episodes since the series began in spring of 2021.

Everything Is Fine, Volume One collects the first sixteen episodes, gathered and possibly somewhat updated or rearranged into nine parts and a very brief comics Prologue. 

It's set in suburbia, somewhere - "neighborhood one-four-seven-D." Sam and Maggie are a married couple, living in a house. He goes off to work, she stays at home. They have gigantic cat heads that may be masks. They have a dog named Winston, or so they say to each other. The men in the neighborhood, we learn a bit later, have jobs with boxes - Sam handles paperwork, single neighbor Charlie moves boxes from point four to point five (of at least ten), and Bob works at the box incinerator.

Everything is totally normal, they say to each other in chipper voices. 

But we see surveillance all over, and the local policeman, Officer Tom, is oddly insistent in his questions. And there are clearly teeth in this world, as we see hints as these chapters go on - everything is only fine for those who can follow the rules, of action and demeanor and correct thinking. If you fall out of that, you might as well not exist at all.

This is clearly a constructed society of some kind, but we don't know how or why. Are they being tested, or pitted against each other to see who comes out on top? Is this meant to be permanent - a "perfect life" constructed according to some plan - or is it something that will end?

Most importantly: what happened in the past that they shouldn't think about? The telling line of dialogue is "We need to forget - you know as well as I do." Birchall doesn't explain all of the things they need to forget in these chapters, but it's clear there's a lot: other people, other ways of living, any other possibilities.

Birchall's art is all thin lines, instantly clear, almost generic-looking, like some Flash game. It looks fine, like a world you've seen a million times before, a world that wants to slide away from your eyeballs and hide in the background. It looks like the suburbs of a million other stories, in comics and animation and film. And his dialogue is subtly creepy, full of those insistences that everything is completely normal, that nothing is at all strange ever.

There's no answers here. There are probably something like answers, or at least next steps, in the seventy-plus episodes Birchall has made since these. But there's no end in sight yet. Every reader will have to decide if they're interested in creepy psychological horror with no end in sight - I have to admit it makes me less interested in continuing. But this is really good at the building-horror phase, and people who like that should check it out.