National Ice Cream Sandwich Day

The Amazon Blog claims (on no evidence that I can see) that today, August 2nd, is National Ice Cream Sandwich Day. I've decided I don't care how they discovered or determined this; the world needs an official Ice Cream Sandwich day, and we'll take a national one if that's all we can get. (I'm assuming the nation in question is the USA; if anyone has better information, please let me know.)

It may be too late to run out to your local frozen-foods supplier to get an ice cream sandwich tonight, but, if so, you all have my official permission to celebrate National Ice Cream Sandwich Day tomorrow, or on the day of your choosing.

How to celebrate? Why, just eat an ice cream sandwich, of course.