So What's the Problem?

From a New York Times article, this morning, about Republican-aligned "Super PACs" raising vast sums of money in preparation for the 2012 elections, a quote about outsourcing the GOP voter database:

“Every time we empower independent third-party groups to do what the party is supposed to be doing, it diminishes the value of the brand and what the party represents,” said Gary Emineth, a former chairman of the North Dakota Republican Party, who fought against the Data Trust agreement. 

I thought what the Republican party represents is giving control of everything to rich third parties?