Wednesday, April 24, 2013

What Is the Deal With LeaderShift?

It's some kind of business parable that suddenly sold lots of copies last week -- and the Amazon comments on the one low-ranking review imply that there's an astroturf campaign in place to give it lots of good reviews quickly. (Not that that's anything new or notable.)

There's a weird stew of "take our country back" and multi-level marketing here, and the book itself clearly has some political slant, but it's hiding that slant behind code words. (Or perhaps the word I mean is dog-whistles.)

One author, Orrin Woodward, is head of a current major multi-level marketing scheme called LIFE, and seems to have been a bigwig in another one called MonaVie. His co-author, Oliver DeMille, has a long Wikipedia page that doesn't say much, and which claims his politics are "independent" while listing a bunch of Republican codewords.

Best of all, the book is a "parable" -- which is what business books call themselves when they're fictional. (Business readers are serious, serious folks, with no time to waste on stories, so you need to pretend that you're Aesop if you want to sell fiction to them.)

Anyone seen this book in real life yet? It looks like something very, very special.

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