But I'd love to introduce
a) the people who think that the way to fix the book trade ordering system is by eliminating returns to
b) the people who think that the way to fix the comics direct market ordering system is by instituting returns.
(Yes, of course there can be some kind of semi-returnable medium state; what amuses me is that the two sides generally don't seem to know the other exists, and aren't aware of the pitfalls of the other system.)
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