Friday, November 16, 2012

Possibly the Worst Infographic Designed by the Hand of Man

There's an old saying to the effect that a little learning is a dangerous thing, and this here infographic about bestselling SF is a sterling example of that.

It's breathtaking in its stupidity and mistakes -- I'm half-convinced that every single "fact" in that image is utterly wrong.

For one example, it chirpily announces that Slaughterhouse-Five has sold more than 60,000 copies! Actually, the current trade paperback edition has sold about that many copies in the last two years -- the total number of sales is vastly higher. (I'd ballpark it in the 5 million range.)

It's also nuttily inconsistent in its aims -- it's far too long, to begin with, and doesn't present books in any coherent sequence (such as a countdown or countup), but tosses them at random, with odd (probably incorrect) factoids that usually, but not invariably, are numbers connected to sales figures.

(There are also plenty of grammatical, syntactical, word-choice, and other errors as well -- a fully-annotated version of this thing would be massive.)

In fact, if any of you out there are also marketers, as I am, this infographic is a perfect bad example of the form. If you ever set out to make an infographic, this is exactly what you don't want to do.

(Hat tip to Making Light, which discovered and made fun of this before I did.)

1 comment:

Bill Miller said...

The Moon is a Harsh Mistress has sold 1500 copies to date! RAH must be so proud.

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