Tuesday, June 25, 2024

Nancy by Olivia Jaimes

It's not often that a syndicate gets praise for how they handle the transition on a legacy comic. This is the biggest example I can think of, and one of the biggest transitions in decades. By comparison, the new Flash Gordon artist this year is more typical: breathing new life into a beloved old feature by doing basically the same thing, just with more zip and energy.

Olivia Jaimes wasn't doing the same thing with Nancy in 2018. What was once a finely tuned engine of precisely drawn gags by Ernie Bushmiller had devolved into a bland collection of glurge, drawn by Guy Gilchrist as the demented spawn of Precious Moments and Art Frahm. But Nancy had been through transitions before: it's easy to forget that Bushmiller himself took over a strip then called Fritzi Ritz in 1925, added Nancy as a character, and shifted the whole strip based on what he wanted to do and what the audience wanted to see.

Jaimes - even today, her actual identity is a closely guarded secret; all that's publicly known is that she had a webcomic before Nancy, is female, and is believed to be relatively young - looked backwards to Bushmiller in some things, like her fondness for meta gags and references to "the cartoonist." She also dragged Nancy entirely into the modern world, something the very backward-looking Gilchrist had no interest in doing.

The syndicate seems to be pitching Nancy these days to actual kids, which is a major change from the last three or four decades. I don't know how many actual eight-year-olds identify with Nancy - maybe, she's prickly and demanding and self-centered and sure of her own righteousness like so many real-world kids of that age - but I guess that's working for them.

This book - just called Nancy - came out less than a year after Jaimes started the strip, back in 2019. I don't know if it's her complete first six months, but it's something like that: this is how it started, what the big transition looked like from the other side. Compared to the work Jaimes is doing on the strip now - more than five years later - it's simpler, starker in its drawing and more in-your-face Internet-meme-y in its gags, than the more organic, story-driven work she's doing now.

I miss some of that anything-can-happen atmosphere of the early Jaimes years: it felt a bit more Bushmillerian then, since he was always a cartoonist who would draw absolutely anything in service of the best gag he had for that day. But this book is a good record of those days: a somewhat blockier Nancy and Sluggo, their eyes bigger and less expressive, their clothes more templated and old-fashioned, their dialogue more aggressively mentioning newer technology.

Even if you didn't catch "Sluggo Is Lit" the first time around, check this out if you like smart gag cartoons. Nancy was always a great engine for them, and Jaimes tuned that engine back up and got it running beautifully.

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