Everyone Must Blog Everything, Forever and Ever, Amen

This week's think piece at Booksquare, "Why Publishers Should Blog," does a good job of presenting the positive aspects of blogging for publishing organizations. But there are people out there -- like Jason Pinter, for example -- who could speak to the negative aspects.

Not me, though. Been there, done that. Got the T-shirt. That's all the dead past.

But there always is a negative side, and it's important to think about those possible negative aspects first. Whether you're the publishing company opening things up, or the employee encouraged to "convey excitement and information" without talking "the way you talk about books in your catalog," think about what can go wrong, and what you'll do if it does. Because, in this world, it always does go wrong.