"Prosperity of a sort had reached the Midlands, and the early 1950s was on the cusp of social change. The poorer that people were, the keener they seemed to be to buy the encyclopaedia, and I often waived my commission (there was no salary) to secure for them the hours of intelligent pleasure I had known as a child. But the better-off residents, especially those working in the Coventry car plants, had moved beyond the hallowed notion of education as a gateway to success. Information came through advertising and the television set. They would show off their huge new screens, their wall-to-wall carpeting and their modern kitchens and bathrooms, taking it for granted that I was genuinely interested in these features, then politely decline the eight-volume Waverly. Consumerism provided all the bearings they needed in their lives."
- J.G. Ballard, Miracles of Life: Shanghai to Shepperton: An Autobiography, p.160
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