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I'm glad I did; it's actually a pretty good book (and seems to be well-researched, from a desultory poke through the sources). "Nice Guys Finish Seventh" is essentially a book of misquotes -- quotes run to ground (as much as possible) and attributed, in the correct words, to the correct person.
Keyes is a bit humorless, and an absolute stickler for credit, so even people who put existing thoughts in very different words are lightly worked over. But this is a useful book, and an interesting one, for people who like quotes, and who are intrigued by the idea of tracing a thought back to its originator.
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